A STATISTICAL ANALYSIS OF GENDER AND METAPHORICAL CONCEPTUALIZATION OF EKEGUSII POP SONGS

Abstract

Gender is a vital determinant in the comprehension of pop songs. The composers of pop songs employ metaphors to express ideas through music. The goal of this paper, therefore, is to establish the association between gender and metaphorical conceptualization of Ekegusii pop songs. The study is anchored in the Conceptual Metaphor Theory and the principles of the generic Great Chain of Being Metaphor. The study adopted a mixed research method. Amasomo (Education) and Obwanchani (Love) Ekegusii pop songs by Embarambamba and Ontiri Bikundo respectively were purposively sampled for this study based on their richness in metaphoricity. An interview was conducted among the 36 participants of the study who were selected based on the dichotomy of gender. The study identified 54 metaphors using the criteria adapted from the Metaphor Identification Procedure Vrije Universiteit. The data was analysed using the Statistical Package for Social Sciences in which Chi-square at a significance level of 0.05 was employed to test the statistical relationship between gender and metaphorical conceptualization of Ekegusii pop songs. The study found that gender significantly influences the conceptualization of A HUMAN BEING IS A HUMAN BEING, A HUMAN BEING IS AN ANIMAL and A HUMAN BEING IS AN OBJECT conceptual domains. However, Chi square test analysis showed insignificant association between gender and the conceptual domain of A HUMAN BEING IS A PLANT. The paper concludes that males and females conceptualize metaphors differently. The study recommends that language researchers should employ the Metaphor Identification Procedure Vrije Universiteit in metaphor studies.